◉ Authority Branding & Positioning
◉ Expert-Based Client Acquisition
◉ Marketing Strategy for Service Professionals
◉ Thought Leadership Development
◉ Faith-Driven Entrepreneurship
◉ Corporate Banking & Finance (JPMorgan, Northern Trust, Synovus)
◉ Digital Marketing & Brand Consulting
◉ Authoring & Publishing for Business Growth
◉ Coaching & High-Ticket Offer Creation
◉ Leadership in Faith & Family-Based Communities
Pete Herard is a former banking and finance professional turned Marketing & Authority Branding Consultant, specializing in transforming seasoned professionals into recognized thought leaders in today’s expert-driven economy. He helps entrepreneurs, consultants, and high-level professionals turn their expertise into irresistible offers that attract attention, authority, and high-value opportunities.
Pete launched his professional journey in the world of finance, excelling at institutions like JPMorgan Chase Bank, Northern Trust, and Synovus, where he quickly rose to distinction as a top-performing banker. But in August 2019, after the birth of his daughter Layla, Pete made a life-altering decision: he stepped away from his corporate career to support his wife through postpartum recovery—a move that would unknowingly ignite his entrepreneurial path.
This pivotal moment led him to connect with Jacob, an 8-figure marketing agency founder who would become a mentor and catalyst for Pete’s transformation. Under Jacob’s guidance, Pete became a certified digital marketer and mastered the art of client acquisition in today’s crowded and competitive market. Soon after, he founded Reap and Sow Media, scaling the company to multiple six figures through powerful strategies that turn attention into authority—and authority into revenue.
Pete’s journey reached a new milestone when he authored and published his first book, Servicepreneurship: Launch Your Profitable Service Business with Confidence. The book quickly became his modern-day business card, propelling his personal brand, establishing him as a respected voice in the entrepreneurial space, and unlocking a wave of growth across his coaching and consulting programs. The book’s success led to media features, speaking engagements, and collaborations with other influential leaders in the business world.
Beyond his professional achievements, Pete is a devoted husband and proud father of two daughters, Layla and London. He also serves as a ministry leader at New Life Apostolic Church in Naples, Florida, where he combines faith, family, and leadership in all aspects of his life.
Today, Pete is deeply passionate about helping professionals build their authority, amplify their impact, and turn their expertise into legacy-building ventures. Whether you're aiming to secure a promotion, attract premium clients, or elevate your visibility in your industry, Pete believes that in the modern marketplace, attention fuels authority—and authority drives opportunity.
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